At Focus Management Services, delivering on our sustainability commitments is a whole of business responsibility. We believe the environment is the most important field of action because of its social-cultural significance at the local, regional and global level. We embrace innovation to ensure our commercial viability without compromising the environment for future generations.
“Focus Management Services is taking action and actively contributing to the development of a resource-saving and environmentally-friendly society”
Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.
A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organisation for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation.
Cause marketing differs from corporate giving (philanthropy)), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation.